
nurturing
formidable forces
in football
forces

African football talents are emerging as formidable forces, not just on the field of play but as influential figures making impactful strides worldwide.
From Roots, takes pride in being part of this exciting journey dedicated to nurturing the next generation of football stars and cultivating a legacy that extends far beyond the game.
our values
football management agency for the
next wave of African talents

meet the founder
Salia B. Diarra is a FIFA Licenced Agent, from Mali whose connection to football runs deep in his family's history.Growing up, he was immersed in the sport through his father's involvement with Salif Keita in establishing the Salif Keita Center in Bamako, a hub that nurtured talents like Seydou Keita and Mahamadou Diarra.As one of the first boys at the centre and with an uncle contributing to Club Olympic of Bamako in 1998, football became an integral part of Salia's family legacy. Despite facing medical challenges hindering a playing career, Salia transformed adversity into inspiration, aspiring to offer young Malian boys, and now many other talents in Africa and of African descent, the opportunities he missed.Through From Roots, a football management agency dedicated to cultivating the next generation of African talents has emerged to bring the long change he desired in African Football.Salia's journey is marked by resilience, reflected in his commitment to making a positive impact in the lives of aspiring footballer which is evident in his ability to turn personal setbacks into a broader mission From Roots.
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